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Testimonials

“Kaleidoscope worked in partnership with multiple Microsoft stakeholders to conceive and create the Microsoft "Cooking Up Compliance Solutions" series of events. This series was very strategic in nature, targeting a senior BDM audience critical to success in this solution area. Highly personalized, the events drew potential clients that had not previously had a relationship with Microsoft, enabling the marketing and sales teams to communicate the compliance message, build new relationships and uncover business opportunities. Within 4 months, 14 opportunities have been optimized totalling over $3.1M.

We expect the net new opportunities to climb steadily over the next few quarters - building upon the current 1 net new that has been initiated with a value of $500k - well worth the investment. Kaleidoscope brings a combination of strategic thinking with a clear understanding of our business, solutions and 3rd party partners to the table. They have the ability to leverage internal contacts, current Microsoft vendors and their team brings all the pieces together to deliver successful events with an enviable ROI.”


Elizabeth Caley,
Manager, Office Server Business,
Microsoft Canada

“Over the past 4 years, I have travelled the world on behalf of Microsoft speaking about compliance-related issues. Recently, I attended one of the best events I have participated in. Developed by Kaleidoscope Marketing for the Microsoft Enterprise Telecom team in Canada, it combined my presentation with a gourmet cooking class and wine pairing. The attendees were all senior-level decision makers who had the opportunity to mingle with the sales team and discuss their specific compliance challenges in an intimate and relaxing environment.”

Jeff Jinnett,
Managing Director,
Compliance, Financial Services Group, Swingtide, Inc

“The Canadian Investment Awards celebrates excellence within the Financial Services industry and we are proud to have included Kaleidoscope Marketing and Communications as our Strategic Marketing Partner for the third year. Their full service approach and marketing strategies have helped us increase the level of sophistication of the CIA brand while maintaining a recognizable mark of quality within the industry. Through a series of ads, web banners, press releases and other communications strategies, we were able to make a direct impact on our target market and increase brand awareness as well as sell out the 2006, 2007 and 2008 Gala event in record numbers. This was especially relevant in the challenging 2008 environment. This year, Kaleidoscope managed all aspects of the gala including logistics, sponsor management, décor, food and presentations for over 600 people. Feedback was that this years´ gala was the best yet. The Canadian Investment Awards would like to thank Kaleidoscope for this partnership and I look forward to working with them in the future.”

Sabine Steinbrecher,
President and Founder,
The Canadian Investment Awards

“The Financial Services team has been making substantial inroads developing relationships with senior business decision-makers over the past four years. Kaleidoscope has been a trusted advisor to the enterprise team during that time and has been instrumental in building the Microsoft brand in the financial services industry. Their turn-key event management includes all logistics but is particularly valuable for the strategy and industry insight that they bring to the table - I can be confident that the messaging is relevant and that each event is customized for the audience. Their data intelligence team has substantially increased our database of executive business decision-makers in multiple areas of the financial services industry including capital markets, insurance, and banking. This has been especially effective for the "Smart Solutions Breakfast Series" and "Cooking Up Compliance Solutions" series of events, ensuring that executives participate, enabling our sales team an excellent opportunity to build relationships. I consider Kaleidoscope a key member of my team in delivering strategic and executionally flawless events.”

Derek Gooderham,
National Industry Marketing Manager, Financial Services,
Microsoft Canada

“The Insurance Canada event that Microsoft Canada participated in was one of our best run meetings and lead to great customer follow-up through very effective communication of our People Ready message.”

Dennis Maroney,
Industry Manager - Financial Services Worldwide,
Microsoft USA

“I truly enjoyed working with Kate, Yvette, and the team at Kaleidoscope. When I was the Marketing Director at Ideaca, I hired them to help us launch ourselves in the Financial Services market and to put together an executive dinner with our Retail clients and prospects. They delivered two innovative and creative programs and achieved fantastic results - we exceeded expectations with both programs. The quality of the work, attention to detail, value for the money spent and overall management of our programs and the client relationship was exceptional. I would definitely hire Kaleidoscope again and highly recommend them, Kate and Yvette, personally and professionally. They are smart, great ladies.”

Tracy Bodnarchuk,
Director Marketing,
Ideaca Knowledge Services

“I want to say how much I enjoyed the evening last night. It was certainly a pleasure and a good mix of personal and business throughout the night. The personal invitation and communication prior to the event convinced me to attend and I am very glad I did. I really enjoyed meeting Mr. Sittler (brings back childhood memories) and I found the IPTV presentation very interesting. Thanks for including me in an informational event!”

Senior Product Manager, IP, Converged Services,
MTS Allstream

“DealerAccess has enjoyed a strong relationship with Kaleidoscope for almost 2 years - the majority of it as our Agency-of-Record. I consider them to be a valuable strategic marketing partner that has driven us to promote our business in new ways. They took the time to fully understand our industry and the unique challenges of marketing to the automotive industry. In addition, Kaleidoscope understands the financial services component of our business and the relationships we have with both prime and subprime lenders. Working with our senior management team, they helped develop all of our promotional materials, including two major contests per year, sales support materials, press releases, web updates and new product launches. They have worked on the re-branding as DealerAccess became part of DealerTrack - one of the largest automotive portals in the U.S. I would strongly recommend Kaleidoscope to be part of any B2B strategic marketing team.”

David Trinder,
President ,
DealerTrack Aftermarket Services Inc. and
President & CEO,
DealerAccess Canada Inc.

“Recently a company I was working with needed a firm to develop a marketing strategy to build awareness of the product we were offering. I immediately thought of Kaleidoscope. I was very pleased with their timeliness, imagination and patience to get us to think outside the box. I would definitely recommend Kate, who was our project manager, and Kaleidoscope and would use them again in the future.”

Teena Dawson,
Manager, Client Communications,
Open Access Ltd.