Our Services
We specialize in connecting executives, leading to solid relationships and business opportunities.
To Engage the Attention of an Executive is Easy if you follow these 5 Rules:
- Know who your audience is
- Make all touch points relevant
- Communicate in a clear, concise manner
- Focus on their benefits
- Client comes first!
With these 5 rules as a starting point we will design and deliver unique marketing and communication initiatives that will attract and retain senior executive business & technology decision makers.
“Because the professional landscape has changed and in order to successfully deliver on a great creative idea, Kaleidoscope also comes to the table with expertise in business.”
“Working with Kaleidoscope will take your marketing investment to a new level - we`re focused on broadening your bottom line.”
Good creative with positive results is driven from a relevant strategy that supports a clients’ corporate goals.
- Research
- Strategic Planning
- Brand Development & Naming
“Good business leaders create a vision, articulate the vision, and passionately
own the vision, relentlessly driving it to completion.”
- Jack Welch, Former CEO of GE
“A great brand is a story that is continually unfolding- building relationships
with your clients through multiple and consistent touchpoints.”
- Kate Taylor, Co-CEO, Kaleidoscope
Digital and social media is about building relationships and entering into an authentic dialogue with your clients.
- Websites
- Microsites
- PUSH Marketing (email disseminations)
- Social Media
- Viral Marketing
- Proprietary Online Registration & Communication Compaigns
“Social Media allows marketers to communicate authentically with current and potential
customers, opening up a 2-way dialogue that delivers insights like never before.”
- Kate Taylor, Co-CEO, Kaleidoscope
“Conversations among the members of your marketplace happen whether you like it
or not. Good marketing encourages the right sort of conversations.”
- Seth Godin, Digital Media Guru and Author
Today's consumers, B2B and B2C are bombarded with messages - a strategic and creative approach will break through the clutter to deliver efficiently your message.
- Media Planning & Buying
- Multi-Media Programs
- Contests & Promotions
“Still, at its very core, advertising has not changed in the past 50 years...to
be effective, tap into your audiences´ needs, wants and desires.”
- Yvette Gauthier, Co-CEO, Kaleidoscope
“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.” - Leo Burnett
Accurate data is critical to developing successful strategy - leading to a successful sales and acquisition strategy.
- Executive Level Acquisition & Retention Strategies & Deliverables
- Data Management
- Lead Generation
- Outbound & Inbound Programs
“The “Know Your Client” rule starts here - if your data is not accurate, how close are you to your client?”
“Closing the deal” in today´s environment needs to transform to “Nurturing the relationship”
- Once you have acquired a client, you don´t want to lose them.”
- Yvette Gauthier, Co-CEO, Kaleidoscope
A consistent communications plan is key to building awareness and ensuring all stakeholders are on the same page.
- Corporate Packages
- PR
- Sponsorships
- Investor Relations
- M&A's & Internal Communications
“It´s about creating a clear and open communications so that your messages and actions are understood”
“The most important thing in communication is to hear what isn't being said.”
- Peter Drucker, Thought Leader, Writer, Consultant
Helping our clients increase exposure and brand through speaking engagements and experiential marketing.
- Executive Events
- Experiential
- Conferences & Galas
- Tradeshows
- Speaking Engagements along with Sponsor Negotiations & Management
“There is nothing like a face-to-face meeting to deepen a relationship and get the
undivided attention of your executive client.”
- Yvette Gauthier, Co-CEO, Kaleidoscope
“Speaking at an industry event elevates the client as an industry expert, generating
awareness and increasing business opportunities.”
- Kate Taylor, Co-CEO, Kaleidoscope
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